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随着社会的快速发展,旅游业也得到迅猛发展。如今,旅行社的数量逐渐增多,但是旅行社服务质量问题也随之增多。在激励的社会竞争下,旅行社企业必须创新服务模式,结合企业的实际情况合理制定服务创新方案,提高服务质量,满足更多人的旅游服务需求,降低服务投诉率,进而提高旅行社的经济效益和社会地位,推动旅行社的快速发展。
With the rapid development of society, tourism has also developed rapidly. Nowadays, the number of travel agencies is gradually increasing, but the quality of service of travel agencies also increases. Under the encouragement of social competition, the travel agency must innovate the service mode, combine with the actual situation of the enterprise to formulate the service innovation plan rationally, improve the service quality, meet the needs of more people’s travel service, reduce the service complaint rate, and then improve the economic benefits of the travel agency Social status, promote the rapid development of travel agencies.