改革开放以来,人们的消费观念出现了两个值得注意的倾向:一是畸形发展,二是依然如故。畸形发展者,挥金如土,摆阔斗富,肆意挥霍浪费,有的甚至吸毒嫖娼赌博。依然如故者。任凭时代变迁,社会发展,消费观念依旧,消费习惯故我,消费方式几十年“一贯制”。对于畸形发展者,社会舆论异口同声,严词谴责,无情鞭挞,实属必然;倘若此风蔓延,后果不堪设想。对于依然如故者,社会舆论众口一词,美言褒奖,热情宣扬,广为提倡,似乎惟有全社会都起而效仿,节制消费,永远保持勤俭美德,经济就能发展,社会就能繁荣。 对于一部分人的依然如故的消费观念、消费习惯和消费方式,我并不感到惊讶,也不准备评价。引起我深思的倒是社会舆论的赞美和提倡。在我看来,这种赞美和提倡意味着,我们的社会今天仍然在竭力维持和推行一种鄙视消费、节制消费的传统消费观,这种消费观,如果只是在一部分人身上表现出来,尚无关宏旨;但若要求整个社会都是如此,我们就不能不考虑这种赞美和提倡是否合乎经济发展和社会繁荣的客观要求、是否应该不加区别地要求全社会永远保持这种消费观念了。 立足社会再生产过程看消费:从鄙视消费转向重视消费 自有人以来,消费总是和生产联系在一起的。消费首先是作为生产的动力出现的。人们为了生存就需要消费,而? Since the reform and opening up, people’s consumption concept has two notable tendencies: First, deformity development, the second is still the same. Deformity developers, spenders, giving way to wealth, wanton waste of money, and some even drug abuse prostitutes gambling. Still as old. Despite the changing times, social development, the concept of consumption remains the same, consumption habits so I, consumption patterns for decades “consistent system.” It is inevitable for the deformity developers to speak in unison with the public opinion, censure them with censure, and ruthlessly dismiss them. If the wind spreads, the consequences will be disastrous. For those who still believe that public opinions are widely spoken, praise from the United States, propaganda enthusiastically and widely advocated, it seems that only society as a whole will follow suit, exercise restraint in consumption, maintain the virtues of being thrifty and the economy will develop and society will prosper. For some people’s still the same consumer attitudes, spending habits and consumption patterns, I am not surprised, nor prepared to comment. What inspired me was the praise and advocacy of public opinion. In my opinion, this kind of praise and advocacy means that our society is still trying its best to maintain and promote a traditional view of consumption that despises consumption and control consumption. This concept of consumption, if only manifested in some people, However, if the whole society is required to do so, we can not but consider whether such praise and advocacy are in line with the objective requirements of economic development and social prosperity. We should indiscriminately demand that the whole society should always maintain this concept of consumption. Based on the social reproduction process to see consumption: Consumption from the contempt for consumer emphasis on consumer self-consumption, consumption is always linked with production. Consumption appears first as an engine of production. People need to spend in order to survive, and?