2008年,中国公众情绪跌宕起伏。冰雪灾害和胶州火车相撞,让民众感到伤心,而奥运圣火传递中的种种遭遇则让他们感到愤怒。特别是汶川地震,更是制造了一轮巨大的冲击波。虽然公众情绪起伏原因通常与企业无关,但在情绪高涨时企业很容易成为宣泄目标。企业在中国的公共 In 2008, China’s public sentiment ups and downs. The snowstorm collided with the Jiaozhou train and made the people feel sad. All the encounters in the Olympic torch relay made them angry. In particular, the Wenchuan earthquake has created a huge shock wave. Although public sentiment is usually unrelated to business reasons, businesses can easily become a catharsis when emotions are high. Business in China’s public