论文部分内容阅读
在媒体激烈竞争的态势下,新老媒体的交流与融合不可避免.电视读报节目的开设,便是电视媒体与报纸的相互融合的生动体现.目前,开设了电视读报节目的媒体可以罗列出一大串:央视新闻频道早间节目《媒体广场》汇集了各家媒体的新闻资讯:央视经济频道《第一时间》栏目中的一个重要版块就叫《读报》;东方卫视在早上《看东方》节目中开设读报节目《早报早知道》;凤凰卫视2003年3月推出的一档有杨锦麟主持的《有报天天读》等等,电视读报类节目的频繁推出,一方面反映了在激烈竞争下的电视媒体不断创新的势头,同时也体现了多种媒体的融合与优势互补.但是冷静地对这种现象作一番客观分析会发现,电视读报类节目的出现却是“让人欢喜让人忧.”
Under the situation of fierce media competition, the exchange and integration of new media and old media are inevitable. The opening of the TV news program is a vivid manifestation of the integration of the television media and the newspapers. At present, List a long list: CCTV news channel morning show “Media Square” brings together various media news information: CCTV Economic Channel “first time” column in an important section called “newspaper”; Oriental Satellite TV in the morning “ See the East ”program opened reading newspaper“ Morning News early known ”; Phoenix Satellite TV in March 2003 launched a file Yang Jinlin presided over the“ reported daily reading ”and so on, the frequent introduction of television reading newspaper programs, on the one hand reflect The constant innovation of the television media under the keen competition has also demonstrated the convergence of various media and the complementarity of each other’s advantages. However, an objective analysis of this phenomenon calmly shows that the appearance of television news reports is “Make people happy worry. ”