我们嘉兴电台位于江、浙、沪交界处，受到上海、杭州、苏州等大中城市强台广播节目全境覆盖的压力，也得益于大台强台领广播改革之潮头的冲击和推动。笔者从地方城市台的角度，就如何开发广播的“非黄金时段”谈点粗浅的认识，与同行商榷共勉。一、研究市场需求是开发广播“非黄金 We Jiaxing radio station at the junction of Jiangsu, Zhejiang and Shanghai, by Shanghai, Hangzhou, Suzhou and other large and medium-sized cities throughout the strong coverage of radio programs, but also benefited from Taiwan’s radio broadcasting Taiwan Taitung tide impact and promote . The author from the perspective of the local city of Taiwan, on how to develop the broadcast ”non-prime time “ talk superficial understanding, mutual discussion and colleagues. First, to study the market demand is to develop radio ”non-gold