在城市化进程加快之前,我国的公益广告主要依靠行政手段规划,广告表现形式陈旧,缺乏创意,单调雷同。这是合众传播的副总经理周鑫在采访一开始就公益广告发展现状的评价。但随即他又提到,随着城市化进程的加快,城市之间的距离被逐渐拉近,户外广告不可或缺。从公益广告本身来说,它在引导主流价值观,弘扬社会正能量方面起到了非常重要的 Before accelerating the process of urbanization, public service advertisements in our country mainly rely on administrative measures, and the forms of advertisements are outdated, lacking in creativity and being monotonous and identical. This is the vice president of Allison Communications Zhou Xin at the beginning of the interview on the status of public service ads evaluation. But then he also mentioned that as the process of urbanization accelerated, the distance between cities was gradually narrowed, and outdoor advertising was indispensable. From public service ads itself, it plays a very important role in guiding the mainstream values ​​and promoting positive energy in society