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近年来,传媒产业已成为国家重点支持及各地大力发展的产业之一,实现产业融合是当前传媒业发展的一大趋势。传媒产业融合包括两个方向:一是横向融合,即将网络、手机、数字出版等新媒体与报纸、广播、电视等传统媒体相互融合。二是纵向融合,传媒产业向其他产业渗透,对各类信息资源进行整合。
In recent years, the media industry has become one of the key industries supported by the government and vigorously developed throughout the country. To achieve industrial integration is a major trend in the current development of the media industry. The integration of the media industry includes two directions: one is horizontal integration, and the integration of new media such as the Internet, mobile phones and digital publishing with traditional media such as newspapers, radio and television. Second, the vertical integration of the media industry to infiltrate into other industries, the integration of various types of information resources.