您认为为什么媒体会出现这种不公平折扣的现象呢?简单看,这是媒体资源过剩的结果。在混乱的竞争局面下,媒体处于劣势,没有更多的筹码可供谈判,争取订单。媒体只对业务创收负责,很少兼顾品牌媒体印象和长期发展策略,导致这种以眼前利益为中心的短视行为。 Why do you think this kind of unfair discount phenomenon appears in the media? Simply, this is the result of excess media resources. In the chaotic situation of competition, the media is at a disadvantage and no more bargaining chips are available for negotiation and order. The media is only responsible for business revenue generation, seldom take into account the media brand image and long-term development strategy, leading to such short-sighted behavior as the center of immediate benefits.