经济型酒店最早出现在上个世纪80年代的美国。中国的经济型酒店是近几年出现的。所谓经济型连锁酒店主要的特点就是它的功能十分简化,住宿是最主要的功能,也是经济型连锁酒店的核心功能。随着中国经济的发展,越来越多的经济型连锁酒店出现,经济型连锁酒店的营销模式值得我们深入研究。 Cheap hotels first appeared in the United States in the 1980s. China’s economy hotel appeared in recent years. The so-called economy chain hotel’s main characteristic is its function is very simplified, accommodation is the most important function, but also the core function of economy chain hotel. With the development of China’s economy, more and more economy chain hotels appear, and the marketing model of economy chain hotels deserves our in-depth study.