中国是无可非议的制造业大国,也是无可争议的品牌弱国。2003年有世界权威机构评出的100个全球最有价值的品牌中,美国占62个,日法德和英国各占六七个,中国却一个也没有。中国制造,已经成为劳动密集型产业和来料加工的标志。怎样树立企业的品牌,怎样进行品牌战略的实施,提高企业品牌的知名度和美誉度不仅仅是企业生存的问题,已经成为各个想在国际经济占有一席之地的企业所考虑的问题。 China is an irrefutable big manufacturing country and an indisputable brand weak country. Of the 100 most valuable global brands that the world’s authority ranked in 2003, 62 were from the United States, 67 from Japan, France, and Britain, none from China. Made in China, has become a sign of labor-intensive industries and processing. How to establish the brand of the enterprise, how to carry out the implementation of the brand strategy and how to enhance the reputation and reputation of the enterprise brand are not only the question of the existence of the enterprise, but also the problems that all enterprises that want to occupy a position in the international economy consider.