海王业绩大滑坡2003年4月15日,海王年报公布。尽管还只是一个简报,但海王的年报却确凿地印证了营销界对于海王的担心:2002年海王生物业绩剧滑,每股净利润从2001年的0.36元降至0.13元,业绩下滑近64%。与年报的黯淡形成鲜明对比的是海王在广告上的“热闹”。2001年海王生物广告投放达2亿元,海王银杏叶、海王银得菲、海王金樽等产品的广告在央视上狂轰滥炸的情景,直到今天还 Neptune performance landslide April 15, 2003, Neptune’s annual report. Although only a briefing, but Neptune’s annual report confirms the real worry for the Neptune Marketing: Sea King biological performance in 2002 skidding, net profit per share from 0.36 yuan in 2001 dropped to 0.13 yuan, down nearly 64% . In stark contrast to the gloomy annual report, Neptune is “hilarious” in advertising. In 2001, Neptunus bio-advertising was put on for 200 million yuan. Ads of products such as Neptune Ginkgo biloba, Neptune Silver, and Neptune Jinzun were bombarded on CCTV until today