作者自画像公关不仅仅是传播,但公关离不开传播,这是公关界的一种共识。国内外不少高等学校都把公共关系专业列入传播类,这本身就表明公共关系实践活动对传播的依赖性。那么,作为传播类的公共关系(笔者认为还有非传播类的公共关系)人员,究竟应该怎样培养或者说应该具备怎样的智能结构才是比较理想的呢?当然答案不可能只有一个。我国目前公关人才培养的三种模式综观目前我国高等院校公共关系人才的培养模式,不外乎以下三种类型: 人文型这种类型的培养模式,其知识结构以“人文”为主,从专业发 The author self-portrait public relations is not just dissemination, but public relations inseparable from the spread of public relations is a consensus. Many domestic and foreign colleges and universities have included public relations professionals in the category of communication, which in itself shows the dependence of public relations practice on communication. Then, as a communication public relations (I think there are non-communicable public relations) personnel, how to cultivate or what kind of intelligent structure should be more ideal? Of course, the answer can not be only one. At present, there are only three types of cultivating public relations professionals in higher education institutions in our country: humanistic training mode of this type, and its knowledge structure is dominated by “humanities ” From professional hair