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现如今明星代言已被众多品牌当成了成长发展的快车道,如何利用明星代言给企业带来真正的效益,便成为这个浮躁的热潮背后最值得思索的问题。人们在接收到品牌形象代言人传播的信息同时,也在潜意识中被灌输了他们所代言的商品信息,这就是企业看中品牌代言人所带来的商业价值。6月26日,合肥荣事达三洋旗下国际化高端品牌帝度与林志玲正式签约,后者将在未来出任帝度品牌
Now celebrity endorsement has been a lot of brands as a fast lane of growth and development, how to use celebrity endorsements to bring real benefits to the enterprise, it has become the impetuous boom behind the most worth thinking. When people receive the information disseminated by brand image spokespersons, they are also subconsciously infused with the information of products they endorse. This is the business value that the business fancy brings to brand advocates. On June 26, Hefei Rongshida Sanyo’s international high-end brand Dili and Lin Chi-ling formally signed, the latter will be in the future as Di degree of brand