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手机界面设计是手机实现多功能的前提和基础,也是手机品牌化建设的重要组成部分。手机界面影响用户对手机的第一印象、影响消费购买欲,成为消费者洞察力的重要组成部分。一款设计较好的手机界面,在一定程度上可提高手机使用效率、提升消费者对该品牌的依耐,同时也提高了该品牌手机的销售及市场占有率。本论文从手机界面的定义及内涵、MPI品牌化建设意义与重要性、MPI发展现状与存在问题,根据当前存在的问题,提出MPI发展的趋势。
The design of mobile phone interface is the precondition and foundation of multi-function of mobile phone, and also an important part of mobile phone brand building. Mobile phone interface affect the user’s first impression of the phone, affecting consumer desire to buy, become an important part of consumer insight. A well-designed mobile phone interface, to a certain extent, can enhance the efficiency of mobile phones to enhance consumer demand for the brand, while also increasing the sales and market share of the brand of mobile phones. In this paper, the definition and connotation of the mobile phone interface, the significance and importance of MPI brand building, the status quo and existing problems of MPI development, and according to the current problems, the development trend of MPI is proposed.