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21世纪是体验经济时代,定制旅游是体验经济背景下旅游业发展出现的一种新业态。本文主要分析了定制旅游在发展过程中目前存在的一些问题,并提出了解决的策略,为更好的发展定制旅游业务提供了一些建议。一、定制旅游概念及特点定制旅游是一种国外非常流行的旅游方式,是根据旅游者的需求,以旅游者为主导进行旅游行动流程的设计。通俗的说就是根据自己的喜好和需求定制行程的旅行方式。相较于传统的旅游方式,定制旅游更舒心、更方便。传统的由旅行社指定的旅行内
The 21st century is an era of experiencing economy. Custom-made tourism is a new form of tourism that emerges under the background of experiencing economy. This article mainly analyzes some existing problems in the development of customized tourism and puts forward some strategies to solve it, which provides some suggestions for developing customized tourism business. First, the concept and characteristics of customized travel Custom travel is a very popular foreign travel, is based on the needs of tourists, tourists as the leading tourism travel process design. Popular is that according to their own preferences and needs custom travel style. Compared to the traditional way of traveling, customized travel more comfortable, more convenient. Travel within the traditional designated by the travel agency