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从上世纪九零年代开始,国内的广播电台进入到广播节目直播时代,如今已经发展了二十多年,可以说没有广播的直播就没有广播的今天。因为直播有很多好处,比如新闻实效性更强,可以对事件进行现场报道,让听众了解当下正在发生的事情;互动性强,主持人和听众可以实时进行对话交流,可以点播歌曲回答问题,可以发布供求信息,可以现场咨询、讨论话题等,听众可以在收音机里听到自己的声音,觉得自己就是节目的一部分,提高了听众对广播媒体的忠诚度,这些都是广播直播节目带来的好处,可以说节目直播让广播焕发了活力,提高了广播媒体的竞争力。
Since the 1990s, domestic radio stations have entered the broadcast live broadcasting era and now have been developing for more than two decades. It can be said that there is no broadcast today on the live broadcast without broadcasting. Because there are many benefits of live broadcast, such as news more effective, you can live coverage of events, so that the audience understand what is happening now; interactive, host and listener can communicate in real time, you can order songs to answer questions, you can Posting supply and demand information, consulting on site, discussing topics, etc. Listeners can hear their own voice on the radio and feel that they are part of the program, raising their audience’s loyalty to the broadcast media, all of which are the benefits of broadcast live broadcasts , It can be said that the live broadcast of the program has revitalized the broadcasting and enhanced the competitiveness of the broadcast media.