随着社会经济的不断发展,近年来服务行业逐渐兴起,使传统的产业结构快速转型,其中属于服务行业的酒店业目前占据较大的经济份额,最受欢迎的酒店类型主要以经济型连锁酒店为主,因为经济型连锁酒店顾名思义主要特点是经济实惠,符合普遍大众的消费水平,同时从质量和环境两个方面来看可以与高档酒店相媲美,那么自然成为了人们的第一选择。但是目前对于经济型酒店的建设较多,所以酒店的差异性成为了现代企业和社会共同关注的问题。本文通过对经济型连锁酒店的差异性研究现状进行了详细地研究,然后根据差异性表现因素和经济型酒店的特点,提出了对于酒店展现差异性的方法和措施,进一步促进经济型连锁酒店根据实际情况发展差异点,提高在市场中的营销水平和核心竞争力,也通过本文的研究为酒店的发展提供了新的方向和参考依据。 With the continuous development of social economy, the service industry is gradually emerging in recent years, making the rapid transformation of the traditional industrial structure. Among them, the hotel industry belonging to the service industry currently occupies a larger economic share. The most popular hotel types are mainly economic hotel chains Mainly because economic chain hotels as the name suggests, the main features are affordable, in line with the general public consumption level, both from the quality and the environment point of view comparable with the high-end hotels, then naturally become the people’s first choice. However, at present, there are more construction projects for economy hotels, so the differences among hotels have become the common concerns of modern enterprises and society. Based on the different performance factors and characteristics of economy hotels, this article puts forward the methods and measures to show the difference of hotels, and further promote the economic chain hotel based on The actual situation of development differences, improve marketing in the market level and core competitiveness, but also through the study of this article for the development of the hotel provides a new direction and reference.