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虽然有线数字电视用户数正向2000万逼近,但历时三年的发展,作为数字电视业务之一的付费电视依旧处境堪忧:多数用户依旧不能接受付费电视,市场和政策环境不利,而且几乎还没有一个频道摸索出一套可行的运营模式;与此同时,频道数量以及日益严重的同质化却与这个刚刚起步的产业不大相称。“当下,用‘姥姥不疼,舅舅不爱’来形容付费电视的处境应该非常贴切。”一位业内人士感叹说。
Although the number of cable DTV subscribers is approaching 20 million, after three years of development, pay-TV as one of the digital television services is still in a precarious situation: most users still can not afford pay TV, the market and policy environment are unfavorable, and almost no A channel to work out a viable mode of operation; the same time, the number of channels and increasingly serious homogeneity is not commensurate with the just-started industries. “Right now, with ’grandmother does not hurt, uncle do not love’ to describe the situation of pay-TV should be very appropriate.” An industry laments.