搞好媒体公关 拓宽外宣渠道——从与瑞士国家电视台合拍专题片《中国吉利》说起

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2004年9月,浙江广电集团马雨农总裁率浙江广电集团代表团对瑞士国家电视台进行了工作访问。双方在会谈中确定了一些合作项目,并具体商定以合作摄制反映中国民营经济和汽车工业自有品牌发展的专题片《中国吉利》作为中瑞双方交流合作的第一实施项目,该片将作为瑞士国家电视台已经拍摄的系列专题片《世界汽车》的组成部分,与其余分别介绍德国、美国和日本等汽车品牌的专题一起,在今年3月日内瓦国际汽车展期间播 In September 2004, the chief executive of Zhejiang Radio and Television Group Ma Yuinong led a delegation of Zhejiang Radio and Television Group to conduct a working visit to the Swiss state television station. During the talks, the two sides decided on some cooperation projects and specifically agreed to take the feature film “China Geely”, a film that reflects the development of China’s private economy and the development of its own brand in the automobile industry, as the first implementation project of exchange and cooperation between the two sides. The film will serve as As part of the feature film “World Car” that Switzerland’s state television has already filmed, together with the rest, the topics of automobile brands such as Germany, the United States and Japan are introduced separately. During the March 2009 Geneva International Motor Show broadcast
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