时下,漫步城市街头,你会惊讶地发现,那些形形式式数不胜数的店铺招牌,林林总总的大幅广告以及随处可见的标语,宛如春花绽放,足使人目不暇接,堪称为商海的一大文化奇观。浩帙繁多的店铺招牌中,既有附着电话和地址的装璜精美、中洋文并列的金字招牌,又有用油漆、涂料等精心书写的大字。都市店铺招牌,作为一种商业文化现象,不难看出,那些博得众口称誉立意美、音韵美的名字,或珠玑暗藏,或明白晓畅,或造辞峭奇,犹若一株株奇葩,虽是风格迥异,但经过店主们的巧妙装饰,仍是光彩焕然,令人记忆犹深,流连忘返。但也有的店名却晦涩难读、古里古怪、模糊不清,甚至一定程度上还夹杂着“黄色”成份,恰似商业文化中的一曲不和谐音符,弹奏出的只是一首认人欢喜让人忧之歌。 Nowadays, when you walk through the streets of the city, you will be surprised to find that the endless number of shop signs, the large number of advertisements and the slogans everywhere are just like spring blossoms, which are enough to make people dizzying. This is a great cultural wonder of the Shang Hai. Among the vast number of shop signs, there are delicately decorated Chinese phone numbers and addresses, as well as gold letters and signs in Chinese and foreign languages, and well-written characters such as paint and paint. As a commercial cultural phenomenon, urban shop signs are not difficult to see. Those who have won the reputation of being famous for their beauty and phonology, or the pearls and cymbals, or knowing Xiao Chang, or making up a few words, are just like a stranger, though they are The style is very different, but after the ingenious decoration of the shopkeepers, it is still brilliance, it is still deeply remembered, linger. However, some store names are obscure and difficult to read, curious and unclear, even to a certain extent, mixed with “yellow” components, just like a dissonant note in commercial culture, playing only a recognizing person. Rejoice the sad song.