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在数字技术无比强大的今天,数字视觉设计技术在媒体包装中的应用已经成为电视屏幕不可或缺的一部分。为了在“如何抓住观众眼球”的节目竞争中脱颖而出,媒体人不仅要在节目形式、特色内容上不断创新,还要通过各种现代高科技手段包装自己的产品,宣传节目的品牌形象。由此,如何利用现代新技术对演播室新闻直播节目进行品牌包装也成为当下讨论的热点之一。
In today’s digital technology is extremely powerful, digital visual design technology in the media package has become an indispensable part of the TV screen. In order to stand out in the competition of “How to Seize the Eye of the Audience”, the media people must innovate not only in the form of programs and distinctive contents, but also to package their products through various modern high-tech means to promote the brand image of the programs . Therefore, how to make use of modern and new technologies to brand studio news broadcasts has also become one of the hot topics under discussion.