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在自媒体飞速崛起的现代社会,随着电子产品的不断发展和普及,大学生也因自媒体的操作简单、平民化等特性迅速成为自媒体的主力军用户。因此,在视野变得开阔、价值观变得多元的今天,高校传统的思想政治教育工作正面对挑战,高校必须立足实际,借助自媒体的优势,开拓思想政治教育新途径。
In the modern society that has rapidly emerged from the media, with the continuous development and popularization of electronic products, college students have quickly become the main military users of the media due to the simple operation of the media and the common people. Therefore, at a time when the field of vision has become broader and values become more pluralistic, the traditional ideological and political education in colleges and universities is facing challenges. Colleges and universities must, with the help of their own advantages, explore new ways of ideological and political education based on the actual conditions.