中国零售业发达 ,但是由于行业集中度不高 ,现有资源得不到合理利用 ,存在大量的盲目建设、无序发展和商品成本居高不下的现实状况。面对我国入世后国际企业竞争的挑战 ,中国零售企业亟需整合资源配置 ,从而降低商品成本 ,避免“过度竞争” ,提高零售业的核心竞争力。 China’s retail industry is well-developed. However, due to the low industry concentration and the lack of rational utilization of available resources, there are a large number of realities of blind construction, disorderly development and high cost of goods. Faced with the challenge of international competition after China’s accession to the WTO, China’s retail enterprises urgently need to integrate resource allocation so as to reduce the cost of goods, avoid “over-competition” and enhance the core competitiveness of the retail industry.