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想在竞争中求胜,唯一的办法就是不要只顾着打败对手。要在未来赢得胜利,企业必须停止竞争,开辟蓝海,进入无竞争领域。——《蓝海战略》在中国烟草行业,自2003年4月国家烟草专卖局提出打造“中式卷烟”大品类的目标后,各卷烟工业公司随即开始了各自品类构建与创新的探索。“有支撑,能感知,成体系”成为验证烟草品类成功与否的标尺。在“有支撑,能感知,成体系”方针指引下,安徽中烟历经多年凝心静气、厚积薄发,终于取得有“世界
The only way to win in the competition is not to just beat the opponent. In order to win the victory in the future, enterprises must stop the competition, open up the Blue Ocean, and enter the non-competition field. - ”Blue Ocean Strategy“ In the tobacco industry in China, since the State Tobacco Monopoly Bureau proposed to build the ”Chinese Cigarettes“ category in April 2003, all cigarette industry companies immediately began their exploration of category construction and innovation. ”Supported, Perceived, Into System “ has become a benchmark for verifying the success of tobacco products. Under the guidance of the principle of ”supporting, perceiving and becoming a system“, after years of thoroughgoing experience, Anhui Tobacco has finally obtained the title of ”World