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政务微博,特别是政法微博,在中国的发展方兴未艾。然而政法微博数量迅速增长的背后是微博的使用和管理状态迥异。如何理解并解决这样巨大的差异性成为政法微博使用和管理中的最大困惑。为了更好发挥新型技术在政府服务中的作用,本研究在现有电子政务理论的基础上,着重分析公共服务的创新性和复杂性两个维度,针对四种不同的公共服务类别分别分析了政务微博在使用中可能出现的困难所在;并以广东省政法微博的运营为案例,详细分析了微博技术同公共服务功能匹配的重要性以及利用微博技术的注意事项。在此基础上,本文为未来的政法微博的管理和运营提出了相关的政策建议。
Government microblogging, especially microblogging politics and law, in the ascendant in China. However, the rapid growth of the number of micro-blogging is behind the use and management of micro-blogging. How to understand and solve such huge differences has become the biggest confusion in the use and management of the microblogging of politics and law. In order to give full play to the role of new technology in government services, this study focuses on the two dimensions of innovation and complexity of public services on the basis of existing e-government theory, and analyzes four different types of public services In the case of the operation of microblogging of politics and law in Guangdong Province, this paper analyzes in detail the importance of the matching between microblogging technology and public service functions and the precautions of using microblogging technology. On this basis, the paper puts forward the relevant policy suggestions for the management and operation of the microblogging of politics and law in the future.