在营销咨询工作中,很多企业老板都会和我讨论,如何把西方优秀企业的经验运用到自己企业的问题,在回答这个问题之前,我先要说明一下我认为的广告或传播在营销价值链条上扮演的角色。从产品到销售到形象,无不需要传播,如何表达你的产品,会不会说很重要,同样的事情能不能说清楚很? In the marketing consulting work, many business owners will discuss with me how to apply the experience of good Western companies to their own businesses. Before answering this question, let me first explain what I think of advertising or dissemination in the marketing value chain roles played. From product to sales to the image, all need to spread, how to express your product, will not be very important, the same thing can not be clear?