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从我国乳业发展对乳制品质量安全的客观要求出发,本文探讨了乳制品加工企业隐蔽违规行为的演化博弈关系。在阐述我国乳制品质量安全监管模式及监管乳制品加工企业行为重要性的基础上,基于有限理性、应用演化博弈理论的复制动态机制分析乳制品加工企业隐蔽违规行为的长期演化趋势。通过建立演化博弈模型并对其求解、分析参数变化的影响及原因。研究结果表明,影响乳制品加工企业行为的影响因素为政府监督查处的力度和强度、消费者信任度、企业生产技术和设备以及乳制品加工市场的准入条件。
Starting from the objective requirement of the dairy industry in our country for the quality and safety of dairy products, this paper explores the evolutionary game relationship between the hidden violations of the dairy products processing enterprises. On the basis of expounding the supervision mode of dairy products quality in our country and supervising the importance of behavior of dairy processing enterprises, this paper analyzes the long-term evolvement trend of the hidden violation behavior of dairy processing enterprises based on the bounded rationality and the replication dynamic mechanism of evolutionary game theory. Through the establishment of evolutionary game model and its solution, analysis of the impact of parameter changes and reasons. The results show that the influencing factors of the behavior of dairy processing enterprises are the intensity and strength of government supervision and investigation, the trust of consumers, the production technology and equipment of enterprises and the access conditions of dairy processing market.