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随着互联网的发展,尤其是移动互联网的发展,网络成为广大网民情感、态度、意见、观点等表达、传播与互动的重要集合场,已成为在传统媒体之外使民意下情上达的又一重要的便捷的渠道。大学生是互联网使用的主要群体之一,他们参与度高,思维开放,高校教育与管理的点点滴滴都可能成为网络热点,演变成网络舆情事件,网络的发展既有利于促进高校管理的公平、公正和公开,有利于高校教育的改革与发展,同时又为高校的管理和治理带来了困难。因此,加强对高校网络舆情的研究成为高校治理的重要举措,本文主要就高校网络舆情的特点、网络舆情工作的现状及如何应对等三方面进行研究。
With the development of the Internet, especially the development of the mobile Internet, the network has become an important gathering field for the expression, dissemination and interaction of vast numbers of Internet users’ emotions, attitudes, opinions and opinions, An important and convenient channel. Undergraduates are one of the major groups that use the Internet. Their high participation, open thinking, education and management of higher education may become network hot spots and evolve into network public opinion events. The development of the network not only helps to promote the fairness of university management, Fair and open, is conducive to the reform and development of higher education, but also for the management and governance of colleges and universities has brought difficulties. Therefore, strengthening the study of public opinion in university network becomes an important measure for university governance. This paper mainly studies the characteristics of network public opinion in university, the status quo of network public opinion work and how to deal with it.