论文部分内容阅读
围绕明星IP和粉丝经济,腾讯游戏、动漫、文学、影视等优势平台遍地开花,腾讯互娱帝国正日渐强盛。16年弹指一挥间,腾讯已经成长为一只霸气十足的“帝企鹅”。它不仅是中国市值最高的互联网企业,更是娱乐、传媒和内容产业的新霸主。今年4月16日,在一年一度的“UP2014腾讯互动娱乐年度发布会”上,腾讯又释放了一枚“重磅炸弹”——在原来游戏主业的基础上,全面升级“泛娱乐”战略,强势打造互动娱乐事业板块,并首次将腾讯文学、腾讯动漫、腾讯游戏三大实体作为平行业
Around the star IP and fan economy, Tencent games, animation, literature, film and television and other advantages of platform everywhere, Tencent Interactive Entertainment Empire is increasingly powerful. 16 years fingertips, Tencent has grown into an overbearing “Emperor Penguin.” It is not only the Internet company with the highest market value in China, but also the new hegemony of the entertainment, media and content industries. April 16 this year, in the annual “UP2014 Tencent Interactive Entertainment Conference”, Tencent released a “blockbuster” - in the original game based on the main business, a comprehensive upgrade “Pan Entertainment ” strategy, strong to create interactive entertainment sector, and for the first time the Tencent Literature, Tencent animation, Tencent games as the three major entities as the industry