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在广告的市场上并没有永远的主角,广告大鳄们通过并购方式进行资源重组,诚然为广告业的资本运作带来一股强劲的上升动力。中国的广告行业经过几十年的成长与培育,逐渐壮大和成熟。然而在广告的市场上并没有永远的主角,广告大鳄们通过并购方式进行资源重组,诚然为广告业的资本运作带来一股强劲的上升动力。但并购之后的价值在哪,如何让被兼并的公司发挥更多的优势,产生更大的聚变效应?
In the advertising market and there is no eternal protagonist, advertising predators through the acquisition of resources for restructuring, it is true that the advertising industry’s capital operation to bring a strong upward momentum. After decades of growth and cultivation, China’s advertising industry has gradually grown and matured. However, there is no permanent protagonist in the advertising market. Advertisers who reorganize their assets through mergers and acquisitions (M & A) have certainly brought a strong upward momentum to the capital operation of the advertising industry. But what is the value after the merger, how to make the merged company to play more advantages, resulting in greater fusion effect?