红色文化网络化是红色文化传承与发展的重要形式和途径。近年来,网络红色文化面临诸多发展困境,其功能未得到有效发挥。为此,应在文化发展理念、网络媒介运用和宣传策略等方面进行创新,推进红色文化网络化的顺利发展。 Red culture network is the red culture inheritance and development of important forms and ways. In recent years, the network red culture is facing many development difficulties, its functions have not been effectively played. To this end, we should make innovations in the concepts of cultural development, the use of online media and publicity strategies to promote the smooth development of the red culture network.