论文部分内容阅读
到红牛的新总部参观,是件有趣的事。它位于伦敦SOHO街区的一幢19世纪大楼顶部,共有三层,面积1860平方米,要想进去细细观赏,只能先乘大楼的电梯到最顶层,然后再从公司的旋梯一级一级往下走,然后才能深入整个办公的核心区。设计事物所的Jump Studio解释说:这种打破常规的做法,是为了给来访的客人一种形式上的刺激,让他们在这种降落的过程中,感受到一种设计的眩晕感。而红牛自己也希望借助这空间上的改变,把品牌中的活力气息流淌在行走的细节里。于是,一个“游历空间(experience the building)”的新办公概念便因之诞生了,它的目的是让环境成为创意的源泉,让办公成为生成乐趣的开始。
It is interesting to visit Red Bull’s new headquarters. It is located on the top of a 19th-century building in London’s SOHO district. It has three floors and an area of 1,860 square meters. To enter it in detail, you must first take the elevator of the building to the top floor, and then go from the company’s elevator to the first floor. Go down to get to the heart of the office. Jump Studio, who designed the things, explained that this practice of breaking the routine is to give the visiting guests a formal incentive to feel a sense of vertigo in the design process. Red Bull itself also hopes to use this change in space to breathe the vitality of the brand into the details of walking. As a result, a new office concept of “experience the building” was born. Its purpose is to make the environment a source of creativity and make the office a fun start.