美国现代企业的成功部分得力于公共关系,这是众所周知的事实;但有一点值得强调的是,美国企业公共关系的道路并不平坦,公共关系的天空上并不象人们所想象的那样晴朗,而是常常风云突变。回顾一下历史,对于我们研究企业的生态学问题以及我国企业公共关系问题都有一定的意义。 It is a well-known fact that the success of modern American companies is partly due to public relations. However, it is worth emphasizing that the path of public relations for U.S. companies is not smooth and the public relations sky is not as clear as people think. But often drastic changes. Recalling the history has a certain significance for the ecological issues of our research companies and the public relations issues of Chinese enterprises.