在中国小包装食用油行业,嘉里粮油乃当之无愧的行业领导者,可以说是一手开创了中国的小包装行业和市场,其整体规模和总销量至今在国内无人匹敌,但是,自2000年国内小包装花生油市场异军突起,产销量迅速放大,成为小包装食用油市场的一个新的亮点。嘉里粮油却没能发挥其一惯的行业领导者的强大优势,抢先占据这块利润丰厚的花生油市场,反而却被几个后起之秀的小包装油品牌给打得落花流水。 In China’s small packaged edible oil industry, Kerry Cereals and Oils is a well-deserved industry leader, can be said that with one hand to create China’s small packaging industry and the market, its overall size and total sales so far unmatched in the country, however, since 2000 Domestic small package of peanut oil market a sudden emergence, rapid expansion of production and sales, as a small package of edible oil market a new bright spot. Kerry Cereals and Oil failed to play its strong advantage as a leader in the industry, the first to occupy this lucrative market for peanut oil, but was a few rising star of small packaging oil brand to plunge.