对药品的名称进行规范定义,从现行法律设定出发,对药品和商标适用范畴进行严谨规范限定,保障消费者的合法权益不被侵犯以及药品市场良好可循环的发展秩序。现代制药企业应高度重视营销方面的问题,采取合法有效的品牌营销策略,用良好的手法让企业树立优佳的信誉形象,以下品牌营销整合方案十分恰接现行主导市场。 The definition of the name of the drug, starting from the current legal settings, the scope of the drugs and trademarks of the strict rules and regulations to protect the legitimate rights and interests of consumers are not violated and the pharmaceutical market a good cycle of development. Modern pharmaceutical companies should attach great importance to marketing issues, to adopt a valid and effective brand marketing strategy, with good practices for enterprises to establish good reputation image, the following brand marketing integration program is just the current dominant market.