论文部分内容阅读
本文以英国语言Belay的跨文化交际理论为基础,设计了两个调查问卷,分别对海南英语导游的跨文化交际能力和外国游客对导游的跨文化交际能力满意度进行了实证调查,以了解跨文化交际能力的影响因素,海南英语导游整体的跨文化交际水平,揭示了海南英语导游跨文化交际中存在的问题和原因,进一步提出了提高导游跨文化交际能力的对策。
Based on the intercultural communication theory of English language Belay, this paper designs two questionnaires to conduct an empirical investigation on the intercultural communication competence of Hainan English speaking guides and the satisfaction of foreign tourists on their intercultural communication skills. The influencing factors of cultural communicative competence, the overall level of intercultural communication of Hainan English tour guides, the problems and causes in intercultural communication of Hainan English tour guides are revealed, and the countermeasures to improve the intercultural communicative competence of tour guides are further proposed.