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电视传媒从来没有像今天这样受到严峻的挑战。为此,珠海电视台采取了一系列措施,实施提高媒体核心竞争力战略。今年以来,珠海电视台新闻评论栏目《新闻视点》系列大型特别节目取得的成功,充分说明了正在实施的以提高核心竞争力为目标的第一个战略步骤已发挥作用。这一战略步骤为:巧妙运用议程设置理论,着力加强新闻策划,全面实施整体品牌战略,加大受众市场占有份额,不断增强电视台核心竞争力。
The television media has never been so harsh as it is today. To this end, Zhuhai Television has taken a series of measures to implement the strategy of enhancing the core competitiveness of the media. Since the beginning of this year, the success of Zhuhai TV news commentary “News Viewpoint” series of large-scale special programs has fully demonstrated that the first strategic step aimed at improving core competitiveness has played its role. This strategic step is: clever use of agenda setting theory, efforts to strengthen the news planning, the full implementation of the overall brand strategy, increase the market share of the audience, and continuously enhance the core competitiveness of television stations.