社会化营销从微博火起来后,至今已有三年多的时间,一直在被不同的解读,从最开始大号炒作人人谈,到现在微信人人皆自媒体。各种概念总是层出不穷,那么,统一奶茶又是怎么做社会化营销?社会化的内容在哪里,参与在哪里凭什么消费者要去关注一个奶茶品牌,甚至喜欢这个品牌。社会化时代,因为这个品牌可以产生好内容。统一奶茶一直宣扬“好心情”理念,并用“好心情”产 Social marketing from the microblogging fire up, so far it has been more than three years, has been interpreted differently, from the beginning of everyone hype large talk, and now WeChat everyone from the media. The various concepts are always emerging, then, how unified tea is social marketing? Where is the content of social participation, where to participate in what consumers want to focus on a milk tea brand, and even like this brand. Social era, because the brand can produce good content. Uniform milk tea has been promoting “good mood ” concept, and with “good mood ” production