在当前这个以收视率论成败的电视传媒环境中,电视综艺节目在许多电视台竞相播放,一度创下非常高的收视率,成为各个频道的名牌节目,取得了良好的传播效果。文章用大众文化批判理论,对观众选择进行研究,为节目最终实现真正的雅俗共赏做一些探索性的工作。 In the current television media environment, which is based on the success of ratings theory, the television variety shows competed on many television stations and set a very high ratings rate. As a result, they became well-known programs of various channels and achieved good communication results. The article uses the critical theory of mass culture to study the choice of viewers and to do some exploratory work for the ultimate realization of the elegance and vulgarity of programs.