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营销组织和功能建设从濒临倒闭到不可撼动的全球霸主地位,丰田走过了一个什么样的轨迹?丰田成功的曙光从成立独立的销售公司开始。一个具有无限前景的中国农用车市场的开创者,一个具有先见之明、怀有成就世界企业伟大抱负的创业者,为何自毁市场步履沉重?富本老板的故事让人扼腕叹息。正反两个典型案例让我们悚然惊醒:奠定市场基础及营销战略思维如此重要!即便我们不能像神谷那样充满胆略地开发市场,至少也要像吉利刀片老板那样,“寻找一个深港,放下一条大船”!(上一讲:营销策略的有效性)
Marketing organization and function construction From the brink of collapse to the unassailable global hegemony, what kind of trail has Toyota passed? The dawn of Toyota’s success begins with the establishment of an independent sales company. An entrepreneur who has foresight and cherishes the great ambition of a successful enterprise in the world with a promising future of agricultural vehicles in China, why the self-destruction of the market is so heavy on the road? Positive and negative two typical cases let us awakened: laying the foundation of the market and marketing strategy thinking is so important! Even if we can not like Kamiya as boldly developing the market, at least as Geely blade owners, like, “looking for a Hong Kong and Shenzhen, down A ship ”(last talk: the effectiveness of marketing strategy)