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在物质文明高度发达的今天,动漫影视作为老少皆乐的精神消费已经成为风靡世界的文化娱乐产业。动漫作品中的商业美学是怎样受市场需求的约束和调配,以及如何运用商业美学构思、设计动漫作品?本文试图从市场的角度,从消费者的物质需求和心理需求的角度探讨商业美学在动漫作品中的存在和价值,激发相关专家和业内人士的思考,推动中国动漫事业的迅速发展。
In today’s highly developed material civilization, animation film and television as the spirit of young and old consumption has become sweeping the world’s cultural and entertainment industry. How does the commercial aesthetics in animation works be restrained and allocated by the market demand and how to use the commercial aesthetics to design the animation works? This article tries to discuss the commercial aesthetics from the perspective of the market and from the perspective of material and psychological needs of consumers. The existence and value of the works inspire the thinking of relevant experts and professionals in the industry and promote the rapid development of China’s animation industry.