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随着一二线市场的渐趋饱和,营销终端下沉,县域市场越来越受到关注。据权威统计显示,全国70%的人口分布在县域,其GDP总值占全国的50%,巨大的发展潜力和国家各种利好政策的导向,给县域市场注入了蓬勃的生机和活力。近日,由全国县域经济研究中心、中国传媒大学广告学院、CTR市场研究和奥美地亚传媒联合发布中国县域市场的研究报告,为企业主、广告主和品牌主入驻县域市场提供了有力的依据。
With the gradual saturation of first and second-tier markets, marketing terminals sink, the county market more and more attention. According to authoritative statistics, 70% of the population is distributed in counties and its GDP accounts for 50% of the country’s total. The tremendous potential for development and various favorable policies of the country have injected vigorous vitality into the county market. Recently, the research report on China’s county market jointly released by the National Center for County Economic Research, Communication University of China Communication University, CTR Market Research and Omidyate Media provided a strong basis for business owners, advertisers and brand owners to enter the county markets .