论文部分内容阅读
城市记忆是城市(区域)精神文化内化后的结果,形成一座城一个区域不可替代的独有个性。城市的建筑、故事、传说、风俗,以及城市中的人,造就了区域之间,城市和城市之间的种种特性,呈现出丰富、多彩的面貌,这种浓厚的文化变成这座城市或区域的具有象征意义的符号。在互联网电子商务的冲击下,城市街区转型,重塑街区品牌是许多城市面临的问题。本文通过对城市记忆的梳理和深度研究,唤起城市文化内在动力,以其为支点,建立街区品牌,以期让城市、城市街区重新绽放活力。
Urban memory is the result of the internalization of the spiritual culture of the city (region), forming an irreplaceable individuality in a region of a city. The city’s architecture, stories, legends, customs, and people in the city create all the features of the region, the city and the city, showing a rich and colorful look that is transformed into the city or Symbolic symbol of the region. Under the impact of Internet e-commerce, the transformation of urban neighborhoods and the reshaping of neighborhood brands are problems many cities face. In this paper, through the study of urban memory and in-depth study, arousing the inherent motivation of urban culture, with its fulcrum, the establishment of block brand, with a view to let city and city block to bloom vitality again.