目前正由“冬天”向“春天”迈进的体育用品业,已经让人看到了希望,甚至已经在暗中发力,争夺童装市场这块大蛋糕。在经历了行业寒冬之后,中国体育用品行业似乎在释放出市场回暖信号。日前,国内五大品牌:安踏、李宁、特步、361度、匹克陆续发布了2014年财报。财报数据显示,这五大品牌营收总额达272亿元。其中,安踏以高达20%的利润率领跑行业;其他几个品牌除了李宁, At present, the sporting goods industry that is moving from “winter” to “spring” has already seen the hope that even the big cake in the children’s clothing market has been struggling for strength. After experiencing a cold winter in the industry, China’s sportswear industry seems to be releasing the market pick-up signal. Recently, the five major domestic brands: Anta, Li Ning, Xtep, 361 degrees, Peak issued one after another in 2014 earnings. Earnings data show that these five brands total revenue of 27.2 billion yuan. Among them, Anta with a profit margin of up to 20% lead the industry; several other brands in addition to Li Ning,