本文针对民营企业文化建设中的表面化、老板化、趋同化现象,提出要正确把握企业文化的发展方向、深入开展“关爱员工,实现双赢”活动、创建形式多样的企业文化、提高老板的综合素质,在企业文化建设的方法上克服两种倾向、坚持“三个”结合、讲究策略,突出效益性,促进民营企业健康和谐持续发展。 In view of the surface, boss and convergence of private enterprise culture, this paper puts forward that we should correctly grasp the development direction of enterprise culture, carry out “caring staff, achieve win-win” activities, creating various forms of corporate culture and improving the boss’s Comprehensive quality, to overcome the two tendencies in the building of enterprise culture, adhere to the “three ” combination, pay attention to strategy, highlight the benefits and promote the healthy, harmonious and sustainable development of private enterprises.