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在新形势下,传统媒体需要应对挑战、转型发展、流程重构、提高效率、建设新的生态圈,寻找持续增长点;要以新的理念生产具有竞争力的新闻产品,打造闭环的全域或区域媒体生态圈。本文围绕传统媒体如何更好改造机制为主诉点,以采编队伍变革为切入点,从变革基础、变革方向及变革重点三方面围绕“内容、产品、用户三位一体”的传统媒体推进目标进行实务性阐述。
Under the new situation, traditional media need to meet the challenges, transformation and development, process reengineering, efficiency, building a new ecosystem, looking for a sustainable growth point; to produce competitive news products with new ideas, to create a closed-loop global or Regional Media Ecosystem. This article focuses on how to reform the mechanism of traditional media as the main complaint point, with the transformation of the mining team as the starting point, from the transformation of the foundation, the direction of reform and focus on three areas around the “content, products, users Trinity” to promote the objectives of traditional media practice Sexual elaboration.