创建企业文化,树立品牌意识。有人预言,文化就是明天的经济,要进一步推动企业的发展,要真正成为一流企业就要借助企业文化力,文化力给企业带来的有形的、无形的经济和社会的双重效益,已被理论界和社会实践认同。 一 企业文化的基本理论 (一)企业文化的核心及基本特征 企业文化作为一种微观文化现象是客观存在的,是不以人们的意志为转移的。自从企业诞生的那一天起,就在企业生产、经营活动中开始孕育并逐渐形成自身的文化。那种认为只有国外发 Create corporate culture, establish brand awareness. Some people have predicted that culture is tomorrow’s economy. To further promote the development of the enterprise, it is necessary to make use of the corporate cultural and cultural power to bring about the tangible and intangible economic and social benefits to the enterprise. Community and social practice agree. A basic theory of corporate culture (A) the core and basic characteristics of corporate culture As a corporate culture of micro-cultural phenomenon is an objective reality, is not to the will of the people for the transfer. Since the day the enterprise was born, it began to nurture and gradually form its own culture in the production and business operations of enterprises. That kind of think only foreign hair