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社会舆论引导能力是任何一个执政党执政能力的重要组成部分。在互联网日益影响大学生思想的时代,网络舆论具有其新时代的特殊性,党组织在高校中的执政能力和对当代大学生的影响力正在经受着从来没有过的考验。高校党组织想要有效地引导校园网络舆论,就必须加强高校党员干部的网络素养培育,同时加强校园网络舆论文化的建设,以及网络舆论危机处置应急机制建设等。
The ability to guide public opinion is an important part of the governing ability of any governing party. In the era when the Internet has increasingly affected the thinking of college students, the internet public opinion has the particularity of its new era. The party’s governing ability in colleges and universities and its influence on contemporary college students are now undergoing tests that have never been done. In order to effectively guide the public opinion on the campus network, the Party organizations in colleges and universities must strengthen the cultivation of network literacy among Party members and cadres in colleges and universities while strengthening the construction of the public opinion culture on the campus network and the construction of the emergency mechanism to deal with the crisis of network public opinion.