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国际广告所代表的发展中国家传统的依附型发展模式带来的发展只是一种非发展型的发展,许多发展中国家都因此陷入到一种“唯经济论”的单体循环之中,造成生态环境的破坏、阶级分化的加剧等一系列社会问题,给和谐社会的建立蒙上阴影。作为国家可持续发展制约因素的国际广告,作为造成社会分裂因素的国际广告和作为西方制约中国的“软力量”构成的国际广告说明了国际广告与中国构建和谐社会的错位。这需要我们重新审视相关的政策,将国际广告纳入到中国的宏观发展战略中来看待,独立自主,为我所用。
The development brought about by the traditional dependent model of development in the developing countries represented by international advertising is only a non-developmental development, and many developing countries have therefore been caught in a single cycle of “economy-only” resulting in The destruction of ecological environment, the intensification of class differentiation and a series of social problems, which cast a shadow over the establishment of a harmonious society. International advertisements that are the limiting factors of the sustainable development of the country, international advertisements that cause social divisions, and international advertisements that constitute the “soft power” that restricts China in the West demonstrate the misplacement of international advertising and China in building a harmonious society. This will require us to re-examine the relevant policies and incorporate international advertisements into China’s macro-development strategy so that we can use it independently and independently.