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经过几年的高速发展,家电行业的电子商务已经步入到了后电商时代。一方面,2012年以来,中国的电商平台发生了巨大的变化,电商平台的整体格局已经初步形成;另一方面,经过不断的探索和长时间的磨合,家电企业对于电商的运作也逐渐从盲目变得更为理性。当下盲目追求眼前效益和规模的企业已经越来越少,更多的传统家电企业已经开始站在更广阔和更长远的视角,去看待电商渠道的布局和运营。后电子商务时代会有很多布局,不同的企业,也会根据企业的自身状况,对于电商进行重新定位,从而对电商渠道进行了布局上的调整。
After several years of rapid development, home appliances industry e-commerce has entered the post-e-commerce era. On the one hand, the e-commerce platform in China has undergone tremendous changes since 2012, and the overall structure of the e-commerce platform has taken shape. On the other hand, after continuous exploration and prolonged running-in, Gradually from the blind to become more rational. The blind pursuit of the immediate benefits and scale of the business has fewer and fewer more traditional home appliance companies have begun to stand a broader and longer-term perspective to look at the distribution and operation of the e-commerce channels. After the era of e-commerce will have many layouts, different businesses, but also according to their own status, for the electricity supplier to reposition, so as to adjust the layout of the e-commerce channels.